Why Should Healthcare Companies Invest in Digital Marketing?

As per the Deloitte Touche Tohmatsu India, the Indian healthcare market is currently worth of US $100 billion and will grow at a rate of 23% to hit US $280 billion by 2020.

A recent study found that 77% of patients perform online research prior to booking an appointment. Even more profound, another study by the Pew Internet & American Life project found that approximately 80% of Internet users have searched for a health-related topic online. 26% consumers used reviews generated by other patients to make decisions and 50% of consumers used health information sites.

There is a strong upswing in India’s nascent digital health sector in the past  few years with a good number of digital health companies like Practo, Healthians,1mg, Lybrate etc. getting funded at Seed or Series A levels.

The most comprehensive guide to Digital Marketing for Healthcare Companies.

In this expert-written guide you’ll learn a lot about marketing your healthcare business online, from SEO to paid media to social media marketing.

Know the trends in healthcare marketing.

Read 6 case studies of different healthcare businesses.

Understand the nuances of building a Digital Marketing Strategy for healthcare companies

Healthcare Digital Marketing Services

Need a website with a compex architechture, yet easy to navigate? Or a digital marketing strategy that attracts and engages customers, while also building your brand online?

As a Digital Marketing Agency targeted towards Healthcare, we provide strategic and execution support to your business. We focus on increasing web presence, acquiring new leads and retaining your current customers through engaging communication. All-in-all, we will make sure your audiences find you in all stages of the purchase cycle.

Healthcare Social Media Marketing

Social Media Marketing

Healthcare today is becoming more preventive. Our Social Media strategy focuses on community building rather than broadcasting.

Healthcare SEO

SEO

We drive organic traffic growth, leads and revenue for healthcare service providers via laser-focused SEO Strategies.

Healthcare PPC

Pay Per Click Marketing

We specialize in managing awareness and lead campaigns across media channels for healthcare companies.

Healthcare Website Design

Website Design

Our ‘customer-first’ approach to web-design will drive accountable performance for your business.

Healthcare Analytics

Data Visualization

Our analytics offering include marketing channel analytics,  building intuitive dashboards and visualizing your complex data.

eDetailing

We help you create visually stunning brand collateral pieces for your field force.

Our Healthcare Digital Marketing Clientele

Healthcare Digital Marketing FAQs

What is Healthcare Digital Marketing?

Healthcare businesses need to be able to build awareness and  generate revenue by reaching out to their audience and attracting new customers and patients. In the healthcare space, consumers search for a broad range of services online. They compare providers and medical facilities and respond to different forms of healthcare ads. Educating, attracting, nurturing, and converting these potential “customers” is essential to driving revenue.

Healthcare digital marketing applies many well known online marketing practices and strategies, such as SEO, pay per click marketing, social media marketing, and email marketing for the promotion and sale of various healthcare services.

What results can I expect from a Healthcare Digital Marketing Agency?

A healthcare digital marketing agency like Briefkase Health will support a variety of marketing objectives. These include:

  • Increasing digital lead generation
  • Increasing conversion rates (new patients, scheduled appointments, etc.)
  • Boosting organic website traffic via SEO
  • Advertising your services via Facebook, Instagram or Google Ads
  • Listing your healthcare / medical facilities on Google Maps, Bing Places

How much does healthcare digital marketing cost?

The cost of any healthcare digital marketing program will vary depending on your business objectives, duration, and your particular healthcare vertical. While healthcare digital marketing can be a significant investment, a healthcare digital marketing company  like Briefkase Health can help you optimize your marketing program to make sure you get a higher return on investment (ROI) and minimize cost per lead.

Which healthcare digital marketing strategies are best for my practice??

The right digital marketing mix will depend on the size, nature, and maturity of your healthcare company. At the very least, it’s important for any company to prop up its digital presence to meet today’s best practices. This includes a mobile responsive website, SEO, and Google Ad campaigns.

Our experienced healthcare digital marketing experts will work with your teams to complete a thorough audit of your existing marketing strategies. From there, we will prepare a detailed roadmap, including specific performance metrics and KPIs mapped to your desired business outcomes.

Why should healthcare companies invest in digital marketing?

Today’s consumers are becoming more active on apps, social media, and websites. People, these days rely more on web searches to choose healthcare services.

Some statistics are

  • 84% of patients use both online and offline sources for hospital research.
  • Search drives nearly 3x as many visitors to hospital sites compared to non-search visitors.
  • Over 44% of patients who research hospitals on a mobile device scheduled an appointment.

Patients primarily search on symptoms and condition terms towards the moment of conversion.

That’s why it is important to keep your healthcare organization at the forefront of the online revolution and healthcare digital marketing helps your organization stay ahead of your competitors.

What digital marketing services we provide for healthcare?

We provide complete healthcare digital marketing services for Health and Wellness Companies that include the following:

  • Search Engine optimization
  • Social Media Marketing
  • Pay Per Click Marketing
  • Healthcare and Medical Website Design
  • Data Visualization and Insights
  • E-Detailing

Why digital marketing is important in healthcare?

For the following reasons digital marketing is important in healthcare

According to research conducted by Google & Compete, of patients who found hospitals on their mobile devices, 44% ended up planning a visit to the hospital and scheduling an appointment.

Today’s consumers no longer blindly accept a doctor’s advice. They resort to comprehensive research on their medications or seek a second opinion online. 8 out of 10 online health inquiries start at a Search Engine

With internet advertising, you can target people searching online (query-based targeting) via Google or Bing Ads. You can also target your potential consumers based on their demographic profile (age, gender), geographic location (Region, country, state, city, pin code or zip code), interests (music, movies, travel etc.), behavior (online shoppers, online gamers, international travelers) and connections (liking or following a brand online on Facebook / Instagram / Twitter etc.)

It is possible to personalize marketing communication via mobile devices and online ads, thus providing a personal touch to marketing.

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