The Social Media presence of your healthcare brand is the first impression in determining its reputation in the market. Each digital marketing campaign, big or small, requires a strong Social Media Marketing Strategy to keep up that impression of the brand, both online and offline.
The growth and influence of digital media is increasing constantly, and social media marketing dominates a major chunk of it. Keeping the growing influence of newer media platforms on people, creating a result-oriented campaign strategy to keep customers engaged and to gain new customers if a whole different level of challenge for Digital/Social Marketing Agencies.
We believe that creating content that impacts the community is the best way to build online presence for a healthcare & wellness business. We believe that campaigns go viral when they entice people to create their own content and engage with a brand. Briefkase believes in doing this by building loyal communities, engaging with influencers and through relevant media promotions.
Several emerging social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc, have become an integral part of businesses’ social existence. The only way to get noticed is to create content that empowers the customers. People influence people, we just give them a reason to.
Social Media Marketing Services for Healthcare Companies
Social Media Strategy Development
The most expensive mistake a brand can make in social media is not having a concrete strategy. We create well-defined social media strategies that are customized to the brand and their target audience across social media platforms for product launches and product revamps. We build custom roadmaps for success aligning audience, objectives, strategies and tactics in a way that achieves measurable results.
Success on social media comes to those brands that have something to say and know how to say it. We create and execute content that speaks to the target audience and empowers them. Our team works tirelessly to create content that drives business and achieves results by tapping into ideas that can go viral to staying on top of trending topics.
Your customers, fans and prospects expect a reply when they contact you on your social media profiles. Our team builds and maintains relationships for brands daily, they are ready with a reply always. After building a solid strategy, our community managers immerse themselves in your brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences.
Paid media boosting is a necessary card to play in the social media game. How you boost on social platforms is even more critical. Since social media ads are different from any other type of ads, here it is more cost effective and engagement worthy to spend on quality content than average content. Our team works towards creating audience targeting groups with real-time optimization. This ensures that the ads resonates with the community and gives expected results.
Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties-but influencer content need to be genuine.
Our team works hard to build a influencer database to generate authentic branded content that spreads the message while staying true to the influencers’ voice and audience interests.
Insights & ROI
Social media channels are a pool of data. Our team works with brands to figure out what goals matter and then provide clear reports. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. Our team will work with yours to build new campaigns based on the previous insights to fit your specific business needs and get better results
We track the basic activity like brand mentions and shares through social listening, but the real value comes from the insights of reviewing real consumer conversations. These insights help in making brand decisions from marketing campaigns to product development and customer service practices.
Our Community Management, Strategy and Analytic teams have years of experience handling escalations and crisis communications in social media. When one handles brands with a lot of eyes watching their every move, it is important to be on your toes to avoid and solve (if needed) anything and everything that cause harm to the brands reputation. Whether you need a pre-emptive crisis and escalation plan or a little bit of strategic guidance we can quickly put our team to work in helping you get through it.
Why choose Briefkase for Social Media Marketing
We believe that original content that resonates with the community is the best differentiator for brands.
5+ solid experience in Social Media Marketing Management
We have over 5 years of experience in formulating effective social media campaigns for number of clients across healthcare industries.
Real-time performance Dashboards
Through our live analytics platform, you can easily monitor the progress of Social media campaign and seek changes if required.
Social Media Tools know-how
We are all well versed with industry gold standard tools such as BuzzSumo, Sysomos & Radian 6, Hootsuite, HubSpot, Google Analytics and more.
We offer clear and competitive pricing irrespective of the size and nature of your SMM project.
What are customers say about Social Media services?
“The Social Media team of Briefkase is focused on using the right approach to brand building and social engagement; Their team is approachable, efficient and always available to discuss new ideas and campaigns. Working with Briefkase team for the past 3 years been a good experience!”
– Krishna Kumar, COO, GOQii.com