Patients see you and know you before they meet you. Medicine is undoubtedly the profession but Healthcare is a business. And in today’s digitally forward world, it’s vital to build a community on social platforms to stay ahead in the competitive healthcare business.
Online presence and reputation means a lot more now than it ever did. Patients do their research before they pick a clinic and the doctor they wish to visit. It’s safe to say that patients know you long before you meet them. So, it’s important to make a good impression on them.
Online Marketing Services for Doctors
As a Healthcare Digital Marketing Agency we provide strategic and execution support to your business that result in increasing its web presence, acquiring new patients, and re-engaging patients of the past. We, at BriefKase Health, help you build your reputation to ensure that the patients feel confident before they visit for a consultation.
When patients do their research, we will make sure they find you. You need an amazing yet easy to navigate website design and a stellar digital marketing strategy that attracts and engages patients and that also builds your brand online and off. We will help you make the impression that you always wanted and to acquire more customers.
Your website will be your first impression and we will design it to increase growth in patients and revenue. Our unique measurement & KPI driven approach to web design and development will drive accountable performance for your business.
We drive organic traffic growth, leads and revenue for healthcare service providers. Our SEO team will work up a plan that suits you and focus on authoritative medical content and brand building on third-party aggregator platforms.
We specialize in defining and managing campaigns on Google AdWords and Bing for healthcare companies and will do the same for you. Our PPC service is offered via certified AdWords & Bing professionals.
Social Media Marketing for Doctors is necessary to service patients and consumers who are looking for medical information online. We understand the need to provide authentic, researched and curated medical information across multiple Social media platforms. We will create customized content to attract the target audience to your specialized care.
We understand marketing & sales funnels and devise strategies to measure the performance across the funnel. Our analytics offering for your brand include marketing channel analytics, conversion optimization and building intuitive dashboards that provide a single view of your marketing data.
Dr. Arun Mullaji is one of India’s leading Knee Replacement Surgeon. With 4 clinics in Mumbai operating under the name of Mullaji Knee Clinic, Dr. Arun has turned to digital marketing to generate leads for his service offerings. Mullaji Knee clinic invests in Google Ads to drive leads for local searches targeting specific queries such as “Knee Replacement Surgery”.
Many doctors have turned to digital marketing to advertise and promote their services. Read our Complete guide to Healthcare Digital Marketing to get more insights into Online Marketing Strategies for Doctors.
FAQ’s For Digital Marketing for Doctors
What is digital marketing for doctors?
Digital marketing for doctors includes engagement activities through channels like google ads, social media marketing, medical apps and website. Digital marketing helps doctors and physicians build a strong digital presence that makes their business more accessible. It also helps them to connect with patients who are searching for their services online.
Why should doctors and physicians invest in digital marketing?
Nowadays, patients have access to extensive health related information and selection of services online. People search online before visiting doctors and hospitals to get best treatment option available. A Google study revealed that 44% of patients who researched hospitals on a mobile device scheduled an appointment. This statistic makes it fairly evident that doctors and physicians should invest in digital marketing for patient acquisition & awareness.
What digital marketing services do you provide doctors and physicians?
We provide complete digital marketing services for doctors and physicians. Our services include:
- Search Engine Optimization
- Social Media Marketing
- Pay Per Click
- Website Design And Development
- Data visualization
Which online marketing services are best for my practice?
To get full benefits of digital marketing, you should opt for search engine optimization, pay per click and website design. Our experienced healthcare digital marketing experts will work with your teams to complete a thorough audit of your existing marketing strategies. From there on, we will prepare a detailed roadmap, including specific performance metrics and KPIs mapped to your desired business outcomes.
How much do digital marketing services cost doctors?
Cost of digital marketing services for doctors varies and it totally depend on your current online presence, business objectives and the end goal that you want to achieve.